Today, I wanted to talk to you about one of the most common questions that I get asked and that question simply is, Mike, “How Can I Get My Business Website Found in the Search Engines?” or “How Can I Make the Placement of Website Better in the Search Engines?”.
So, I wanted to take a few moments to answer that question today as one of the common questions that I get and here is the answer!
First, you must have a good foundation with your website.
What that means is the actual coding, the structure, the images – all the different parts that make up the actual website itself, need to all be done correctly. If you don’t have good page titles, page names, if you’re images aren’t named correctly, or your content isn’t tagged correctly, the foundation of that website isn’t going to lend itself to make it easy for Google to find your website and index the content on the website.
Second, you need to have good content posted to the website on a regular basis.
What site owners should be looking for is that when Google sends it little computers to come visit your website and finds 10 pages of content on your website, the next time it comes back and visits your website, we want there to be new pages of content that it can index.
The reason is that Google will always give presidence to those websites that have and are continuing to post new and unique content to their website over the long term.
Having good content posted to your website on a regular basis is an important factor in search engine optimization.
Third, use video to help market your business and market your website.
One of the great things about video is that it can greatly enhance the search engine placement of your main business website. Using video properly can greatly effect how search engines like Google, Yahoo and Bing, can go in an index the content and bring up the power of your website in the search engines.
Today, we talked about a commonly asked question with a straighforward and simple answer.
How Can I Improve the Ranking of My Website in the Search Engines?
1) Have a Good Foundation
2) Have Good Content Posted to Your Website on a Regular Basis
3) Have Video Help the Placement of Your Website in the Search Engines
Stay tuned for our next three blog posts where we will share more in depth information about each of these three key parts to Search Engine Optimization (SEO)