There’s a lot of buzz around companies like Groupon and Living Social both here in Tallahassee and all over the country. I use both of these services and have found them to be of value for me personally.
I was reading this post – the 5 Things to Consider Before You Test Social Coupons – and found some of them very helpful for local businesses (both here in Tallahassee and all across the U.S.) to make sure that you have fully thought out the implications of using one of these services BEFORE you actually jump on the bandwagon. These coupon services are not for all businesses and I believe that business owners should talk with their online internet marketing consultant before committing to using a service like Groupon or Living Social.
Here is another post written by a local marketing company on the Tallahassee Grapevine and it talks about using these coupon services and why they consider it bad for some businesses and local economies.
The purpose in this post is to make sure that all local business owners understand how these services work, think about all the negatives that COULD happen, what does your business want to get out using this services and then talk with someone knowledgeable before moving into the social coupon arena.
Again, I love these services. I have been introduced to businesses here in Tallahassee that I wasn’t aware existed before I got their Groupon or Living Social deal, I have re-visited businesses that I hadn’t been to in a long time and their deal got me back in the door and yes, there are just ones that I have skipped over – but generally I think these social coupon services work for certain businesses.