As more and more business owners make the leap into the social media world, Tallahassee business owners should understand the difference between Facebook ‘Fan Page’s and Facebook ‘Group Pages’ to ensure they make the right decision for their business.
Let’s look at some of the top reasons why Tallahassee businesses would want to use a ‘FAN’ page on Facebook:
- unlimited membership – profiles or groups are capped at 5000
- administrators appear as the business when posting – so you can have multiple admins and they can all be posting as the business
- indexed by external search engines (Google, etc.) – one of my favorites!
- can host applications – once you get the basics of Facebook, having a more interactive fan page is a must and the ability to host applications is important
- enables analytics and tracking – you get detailed statistics on who ‘LIKE’s your business, the age and sex demographics, etc.
- resembles a regular profile page – and function like profile pages too!
Now let’s look at some of the reasons why businesses might choose a ‘GROUP’ page on Facebook:
Have more control over who joins by setting for member approval.
Can be ‘private’ thus creating a more ‘secure’ environment for sharing.
Now obviously, the choice for Tallahassee businesses is Facebook fan pages.
The BIGGEST reason to choose a fan page is that the updates you make to your business fan page appear in the news stream of your fans so they can instantly react and INTERACT with you and your business!
While both Fan and Group pages can be beneficial in certain instances, overall the Fan Page is far superior to the Group Page when it comes to maximizing a brand’s Facebook presence.